Digital Revenue Generation: Success Stories and Realities Outside of Public Media

Speakers: David Brancaccio, Marketplace; Paul Smurl, NYT; Evan Smith, Texas Tribune; David Gehring, Google

Description: Everyone at iMA has some grasp of the changing landscape and growing emphasis on digital. Exactly how and when we’ll hit a tipping point is still unknown, but the $64,000 question always surrounds generating revenue on digital platforms. The answers are not yet clear, but there are organizations experiencing success.  This is your opportunity to learn from some of the leading players in working in paywalls, digital membership models, events, new forms of sponsorship, business to business, and other forms of revenue.

Speakers: David Brancaccio, Marketplace; Paul Smurl, NYT; Evan Smith, Texas Tribune; David Gehring, Google