Social Mediais not a program that can be rolled-out in the traditional way that organizations have rolled out technology capabilities or programs in the past. So how do you get started? Do we give it to the Communications department? Do we hire an intern to handle? Do we establish social media guidelines? Read the advice of one of the few true veterans in social media.
Guest Blog pulled from Institute for Media and Entertainment
Twitter Annotations will allow metadata and keywords to be embedded within tweets without impacting the 140 character count. This feature (not yet released) has enormous potential to drive traffic, promotions, and gauge public opinion around certain topics. It also has the potential to perform business functions such as polling readers and driving instant emotional donation through various plug-ins. It's not released yet, but it's worth watching.