More than 35 hours of video content is uploaded to YouTube every minute. This means 2,100 hours of video is uploaded every hour, or 50,400 hours of content is uploaded to YouTube every day. Today, YouTube gets 86.2% of visits to 77 video sites, according to Experian Hitwise. Google Video gets 1.1%. What does this mean to Public Media professionals? It means video search engine optimization is so five years ago. Getting people to discover and share your YouTube videos is now more important than ever.
Guest Blogger Greg Jarboe is the president and co-founder of SEO-PR. Founded in 2003, SEO-PR provides search engine optimization, public relations, video marketing, and social media marketing services. With offices in San Francisco and Boston, SEO-PR has worked for a variety of media clients, including: AOL, CBS Sports, and The Christian Science Monitor. Jarboe is the author of YouTube and Video Marketing: An Hour a Day (Sybex, 2009). He is also one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Wiley, 2008).
Jarboe is a member of the Rutgers faculty and teaches Digital Marketing and Social Media Marketing courses in the university’s Mini-MBA programs. Virginia Nussey, an associate writer of the SEO Blog on Bruceclay.com, says, “Greg is considered an expert on everything from news search to video search to linkbait and beyond. If you don’t know him, your introduction is long overdue because Greg has his fingers on the pulse of the Internet marketing industry.”
Drupal is free; it's highly functional and very mature; Drupal can provide all the functionality you need. So why isn't everyone developing with Drupal? While Drupal has many advantages, it also has challenges. Check out the perspective of Bill Shaouy, an experienced industry expert on Drupal development, and find out who else is using it in public media.
Bill Shaouy is an IT Architect with 17 years experience in the IT industry, many of which have been spent in a technical leadership role. He is currently working on the design and implementation of the Teachers TryScience web site, a Drupal-based social network for science teachers nationwide to share content and collaborate with one another. Bill's past Drupal projects include ZudaComics.com, GeorgiaHealthInfo.gov, NCL.com, the Jane Addams Hull House internal client tracking system, Mohonk Nature Preserve Online Almanac, and the Drupalcamp Atlanta site.
We have borrowed the Google Analytics Blog to show how a promotion is analyzed for not only the traffic generated from the promotional effort, but how it also results in additional search traffic due to exposure. This is a helpful blog for those looking to better understand the results of their digital actions.