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Integraed Media Association

2009
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Papers/PPTs To Share with Your Colleagues

Most Recent Materials

  •  How can smaller stations take advantage of the Internet?  Mark Fuerst and Ginny Berson travelled around the country this spring to help rural and minority stations begin building their online presence.  Here's what they said.
  •  Step Up to Baseball's League: Mark Fuerst's commentary on the first ten years of online service in public radio and a provocative suggestion to reorganize online service along the lines of MLB.com.  Originally published in Current

System Strategy and Strategic Development

Radio Applications

  •  Larry Rosin's Paper on Radio Station Website Content, published in 2002, remains a classic.  Although it was developed largely with research on commercial station sites, the findings and recommendations remain valid and highly relevant to public radio station sites.
  • Elements of Listener Focused Websites: At the 2004 PRPD Conference, iMa's Mark Fuerst and NPR's Joe Matazzoni joined forces to outline the basic elements. 
     Mark's Slides    Joe's Slides

TV or Joint Licensee Applications



 
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