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2009
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From PMC2007 (Boston) The Ice Business and the Age of the VJ - Michael Rosenblum Here are some of the characteristics of the change: Out with large, expensive studios and high-tech editing suites; in with small hand-held cameras and inexpensive editing software that runs on a laptop. Out with programs that cost a million dollars an hour; in with programs that cost one-quarter to one-tenth that amount. And in terms of staffing, Rosenblum says: "Get people out of the office and onto the street." He runs a boot camp which turns radio and print journalists into "VJs" (video journalists), in a revolution that he feels will change the nature of who makes television, how it gets made and even how it looks. On Thursday, Feb. 22, Rosenblum brought his vision, wit and storytelling skills to the Public Media Conference in what became a memorable experience.
Note: If the audio does not play, try launching from this link or paste the following URL in the address window of your Windows Media Player or Real Player. The Relevance and Scalability of Local in a Global Platform World Just two years ago, Tom Mohr controlled enormous resources: he worked as the Digital Director for a chain of 28 newspapers and Real Cities, the nation's largest network of local news sites. He was managing 120 web sites in 20 of the nation's top 25 markets. Still, in his view wasn't enough to compete effectively with pure-plays like Yahoo and Google. In a "Manifesto," which appeared in Editor and Publisher, the most widely read trade journal in the newspapers industry, Tom wrote: "To win [newspaper] industry leaders must adopt a Marshall Plan embodying two key objectives: the migration to common platforms, and the acquisition of the ability to sell top-quality online product to our advertisers. To fulfill these objectives, the independent companies of a proud industry must aggregate into an industry-wide network. In this network, each company must cede some control over its digital future into a "Switzerland" organization that manages the network." Needless to say, the Manifesto is controversial. In this session, Tom will be joined by, Sue Gardner, the Director of CBC.ca--the number one news destination for Canadians, and Paul Brannan, of BBC News Interactive, widely acknowledged to be the most influential online news service in the world. We have asked all of them to reflect this central of a networked system, like public broadcasting: balancing the power aggregation with the intimacy and immediacy of "local." Presented by: Tom Mohr, Director of the New Media Innovation Lab at Arizona State University and Executive in Residence at Charles River Ventures, Menlo Park. Tom was president of Knight Ridder Digital until June 2006 Sue Gardner is Senior Director of CBC.ca, the main website for the Canadian Broadcasting Corporation. Paul Brannan, is Deputy Editor, for BBC News Interactive. Scott Anthony, Managing Parther, Innosight LLC "Beginning of the End of End of the Beginning? Broadcasters are feeling the pressure from new media--but newspapers are felling far, far more pain. So, the American Press Institute (API) embarked on a year-long project to help its members, the newspapers and newspaper chains of the U. S., to develop strategies that could be employe--individually a single newspapers, by chains, and by the industry as a whole--to redesign the newspaper business for the multi-platform world. To design the project, API chose Innosight, a consulting firm based in Watertown, MA, founded by Clayton Christenson. Scott Anthony, Innosight Managing Partner, served as the lead consultant and co-author of the project report. In advance of the pre-conference "CEO sessions," we sent copies of the API/Innosight Report to 85 senior network and station executives, who then meet on Tuesday, Feb. 21, to hear Scott Anthony discuss his work with API and the general state of the media industry circa 2007. We did not record the CEO sessions, but we do have the Powerpoint that Scott used during his session. From IMA2006 (Seattle) Two Views of an Exploding Universe Mermigas, the dean of online media reporters, covers major media companies and the changing media landscape for the Hollywood Reporter. In her part of the co-keynote, she mixed her legendary analytical skill with empathetic--even maternal--advice, as she encouraged pubcasters to "Get in front of the market... Experiment... Collaborate...you need each other... Think outside the box--which in your case is outside the TV set... Know and redefine your brands and then capitalize on the across the entire media spectrum....Be willing to blow up your old business models." Powerful advice, which few of us have followed. The audio includes opening remarks from ourgoing IMA Chair, Deanna Martin-Mackey, KPBS FM/TV, incoming Chair, Tim Olson, KQED, and newly selected President of Public Radio International, Alisa Miller.
From IMA2005 (San Francisco) Rob Curley On "HyperLocalism" Rob Curley blew the roof off the Parc 55 with a dynamic presentation, illustrating his strategy of "hyper-localism." Curley is one of the most decorated newspaper web directors in the United States. Some called it the best keynote speech--ever.
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This section features some of the most important presentations from the annual Public Broadcasting New Media Summits, organized by IMA.
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