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2009
CONFERENCE
SPONSORS
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| Tracks ... |
Strategy/
Management |
3:00P
to
5:00P |
A New Media
Seminar for CEOs
[REGISTRATION CLOSED]
Developed for IMA and the Media Center of the American Press Institute with financial support from NPR and CPB |
Session 1: At the W Hotel
3:00 - 5:00P
Media Center Briefing: The Landscape and The Horizon
Andrew Nachison and Dale Peskin, Co-Directors, The Media Center
- Part 1: The Landscape: Media, Technology and Society in an age of Disruption and Distrust
- Part 2: The Horizon: The Media Center Matrix: A framework for media in the connected society
5:00- 6:30P
Opening cocktail and hors d'oevres reception, introductions
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| 7:00P |
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Dinner to be announced |
| Tracks ... |
Strategy/
Management |
Marketing |
9:00A
to
5:00P |
A New Media
Seminar for CEOs
[REGISTRATION CLOSED]
Developed for IMA and the Media Center of the American Press Institute with financial support from NPR and CPB |
Session 2: At the W Hotel
7:30 Continental Breakfast
8:30 - 10:00A
Case Studies: We Media
How collaboration and multiple (media) viewpoints change the game
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Nic Newman,Director Editorial Development and Technology,
BBC News Interactive
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Ken Sands, Online Editor, Spokane Spokesman Review
10:15 - 11:15A
Case Studies: Networks and Affiliates
Looking at the tensions (and the solutions) that emerge in media convergence
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Colleen Brown, President, Fisher Broadcasting
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MLB.com (speaker to be announced)
11:30A Bus departs for Microsoft in Redmond |
Project ROI: Developing corporate support for online sites and services.
[REGISTRATION NOW CLOSED]
Directed by Jim Taszarek, Taz Media
By prior registration only. For information on Project ROI. |
Session 3: Visit to Microsoft Campus in Redmond, WA
Noon - 1:00P
Lunch @ Microsoft with Digital Home Tour for CPB TV Group
- A conversation with Microsoft bloggers
1:00 - 3:30P
Case Studies: Empowered audiences, on-demand media
Microsoft is responds to the multi-platform revolution
- Reed Price, Editor-in-Chief, MSN Video
- Tom Brew, Executive Editor, MSNBC
3:30 - 4:30P Roll up your sleeves. Breakout workgroups
4:30 - 5:30P Regroup. Roundtable
5:40P Bus departs for W Hotel (subject to change) |
| 7:00 |
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Dinner to be announced |
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| Tracks ... |
Strategy/
Management |
News/ Election |
Tech/
Applications |
Producers
Track |
Marketing
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| 8:00 Breakfast Sessions |
TBA |
TBA |
TBA |
TBA |
TBA |
9:00A - 10:45
Super Session |
Opening Session: Two Views of an Exploding Universe
Non-commercial media and independent producers: Andrew Blau, Global Business Network
The commercial market and major media companies: - Diane Mermigas, Hollywood Reporter
Moderator: Deanna Martin-Mackey, VP for Marketing, KPBS FM/TV and Chair, Board of Directors, IMA, and Tim Olson, Director of Interactive, KQED abd IMA Board Member, with opening remarks from IMA Board Member who we will miss dearly, Alisa Miller, the new CEO, Public Radio International |
| 11:00A - 12:15 |
Putting the Pieces Back Together: The Media Center Matrix
Media enterprises can remediate fragmented markets through continuous product innovation enabling “open” use of media by consumers who increasingly create and manage content.
- Andrew Nachison and Dale Peskin,
Co-Directors, Media Center, American Press Institute
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The Big Ideas:
Creative Responses to the Future.
A continuing discussion with Andrew Blau
Moderator: Cara Mertes, Executive Director, American Documentary/Executive Producer, POV
Panelists
- Jack Galmiche, Oregon Public Broadcasting
- Dale Herigstad, Schematic
- Tracy Spaight, Rapid Reality |
12:30 - 1:30P
Lunch Session |
Community in Crisis: New and Old Media in the Face of Katrina
A hurricane closed the newspaper and put most of the local radio and TV stations off the air. What happened then?
- David Meeks, New Orleans' Times-Picayune;
- Jason Hewitt, Louisiana Public Broadcasting
(For some perspective see: CJR Nov/Dec, or AssociatedPressSportsEditors) |
| 1:45 - 3:00P |
The State of Digital Rights
- Moderator: Jackie Kain, KCET
- Paul Gerhardt,Joint Director, BBC Creative Archive
- Sue Kantrowitz, WGBH
- Susan Reardon, KCET |
Designing for the Complete User Experience
Practical advice and strategic thinking on the role of user-centered design.
- Adaptive Path |
Building Your Online Fund Raising Program
- Moderator: Pat Marcus, Manager of On-air and Online Fundraising, WABE
Panelists:
- Betsy Harman, Harman Interactive
- Christine Ware, WXPN
- Teri Lamitie, WGBH |
| Break |
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| 3:15 - 4:30P |
Following The Online Money, 2006
- Moderator: Wayne Sharpe, Public Broadcasting Atlanta
Panelists:
- Rafat Ali, PaidContent.org
- Colby Atwood, Borrell Associates
- Barry Parr, Jupiter Research |
Growing your website: Keys to enhancing your local presence and impact.
Panelists:
- Tim Davis, Jacobs Media
- Stewart Cheifet, Archive.org
- Jason Davidson, KEXP
- Michael Bettison, Minnesota Public Radio |
The Remarkable Opportunities of Unbundled Media
- Terry Heaton, Donata Communications |
Anchors in the Aether: Content, Services and Market Demand
- Moderator: Tim Olson, Director of Interactive, KQED
Panelists:
- Theresa Riley, Director, POV Interactive at American Documentary, Inc.
- Mike Homer, Open Media Foundation
- John Barth, PRX
- Steve Rathe, Murray Street Productions
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| 4:30 |
Networking Reception Sponsored by our Conference Vendors |
| 7:00 |
Opening Night Conference Reception |
| Tracks ... |
Strategy/
Management |
News/ Election |
Tech/
Applications |
Producers
Track |
Marketing
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| 7:00 Breakfast |
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| 8:00 - 9:00A |
Establishing System-wide Metrics for Public Broadcasting Online:
What do we need? What's being proposed? How could it work? Who would pay for it?
Panelists:
- Maria Thomas, NPR Online
- Cindy Johanson, PBS |
Project ROI
Jim Taszarek, Taz Media |
| 9:15 - 10:45A |
Platforms for the Future:
Where our content will (probably) be and why.
Presentations by:
- Daniel Blackman, Strategic Partner Development, Google Video
- Adam Berrey, VP Marketing and Strategy, Brightcove
- John Federico, Senior Director, Audible Wordcast
- Mike Homer, CEO and Founder, Open Media Network
- Representative TBA, Yahoo TV |
| Break |
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| 11:00 - 12:15 |
Critique:
How do they apply to Public Broadcasting?
Moderator: Rich Winefield, KQED
Panelists:
- Terry Heaton, Donata Communications
- Ian Blaine, CEO, ThePlatform Inc.
- Skip Pizzi, Microsoft
- Rafat Ali, PaidContent.org |
Program Associated Data (PAD) Project
Panelists:
- Riccardo Rutolo, Director of IT, PRI
- Jordan Scott, Director, Advanced Services Business Development, iBiquity Digital
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RIAA: What will it cost? Who will pay?
Al Bartholet, WKSU, creator of FolkAlley
Panelists:
Neal Jackson, NPR
Stephen Hill, Hearts of Space
Kurt Hanson, Radio and Internet Newsletter (RAIN) |
Unique Online Fundraising
Panelists:
- Moderator: Teri Lamitie, WGBH
- Jill Cupal, Detroit PTV
- Monica Ramsey, KEXP |
12:30-
Lunch Session |
The NPR/Station Podcast Pilot: Lessons Learned
Jo Anne Wallace, GM, KQED-FM, Maria Thomas, VP and GM, NPR Digital Media, with John Hagel providing business analysis and Dan Rayburn providing technical consulting |
| 1:45 - 3:00 P |
Communities and
Content
Moderator: Mark Fuerst, IMA
Panelists:
- David Cooperstein, Gather
- Joe Firmage, Co-founder of the Digital Universe Foundation |
Covering Mid-Term Elections
Moderator: Lee Banville, NewsHour
Panelists:
- Cory Bergman, King TV
- Lucy Copass, WashingtonVoter.org
- Ron Rundus, Web Producer, KUOW
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Lessons from CBC and ABC
Moderator: Tom Mara, GM KEXP
- Tony Walker, Manager, Digital Radio, Australian Broadcasting Corp.
- Robert Ouimet, former Manager of CBC Radio3 |
Dinosaurus Publicus?
In the world of atomized content, what is the role for "public media?"
Moderator: Jake Shapiro, PRX
- David Liroff, WGBH
- Stephen Hill, Hearts of Space
- Jacquie Jones, National Black Prog Consortium |
The State of Interactive Sponsorship: Success Stories/NPR Research
- Jackie Weber, KCRW;
- Dave Shimada, KQED;
- Jackie Nixon, NPR;
- Marlene Schneider,
Revenue Solutions |
| Break |
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| 3:15 - 4:30P |
Web 2.0 for public broadcasters
Moderator: Jack Brighton, WILL
Panelists:
- Nate McQueen, Research Channel
- Bob Lyons, WGBH
- Robert Ouimet, At Large Media, Vancouver
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Future of News
Moderator: Ken Stern, NPR
Panelists:
- Terry Heaton, Donata
Communications
- Chris Lydon, Open
Source Radio
- TBA, Yahoo! News
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Lessons from
Ten Years of Music Online
Moderator: Al Bartholet, WKSU
Panelists:
- Paul Jacobs, Jacobs Media
- Kurt Hanson, RAIN
- Virl Hill, Real Networks |
Advanced Online Marketing
- Moderator: Kristopher Wallin, KCET
- Deb Ashmore, WXPN
- David Lowe, KVIE |
| 4:30P |
Free Time |
| 7:00P |
IMA Members Gala
Group Dinners |
| Tracks ... |
Strategy/Management |
News/ Election |
Tech/Applications |
Producers Track |
Marketing
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| 7:30 Breakfast Sessions |
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| 8:30 - 9:45A |
Metrics Breakout:
Applying the NPR/PBS System to Stations
- Michael Horn, NPR
- Joel Bullock, PBS
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Public Broadcasting Elections '06 Web Resource
- Melinda Driscoll,
American Public Media
- Lee Banville, NewsHour
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Podcasting and Mobilcasting Content Trends
Moderator: Chris Pirillo, Gnomedex.com Conf.
Panelists:
- Rob Greenlee: Melodeo Mobilcast.com
- Maria Thomas, NPR Podcast Project
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donorCentrics User Group: Benchmarking for Internet Membership Revenue
or Web is sooooo not email!
By Invitation Only
Helen Kennedy, Lewis Kennedy Associates |
| 10:00 - 11:45A |
Next Steps to Secure a Public Service Platform
A structured group discussion, moderated by Jack Galmiche, COO, Oregon Public Broadcasting,
This session will define operating objectives for IMA to advance the needs of stations and networks in 2006 |
| Noon - 1:00 |
Conference Wrap Up
including reports from the Discussion Groups
Mark Fuerst |
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