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Integraed Media Association

2009
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Baiscs of IMA Membership

IMA allocates its operating expenses across three tiers of members:

Network Members: Each Major Broadcasting Network provides annual support of $12,000, which is used as working capital to organize the annual Public Media Conference.  In return for this support, each network receives a set number of registrations and sponsorship privileges for various elements of the conference.

Station members: Each licensee pays an annual fee of $6,000.  Radio/TV joint licensees or state networks pay a single membership fee--if the stations are controlled by a single governing board. 

Organizational/Producer members: Each non-station organization or producer pays an annual fee of $3,000.

Member benefits

  • Semi-annual member meetings that address major web issues from a state-of-the-art perspective.
  • Large discounts on the annual conference.
  • Collective Purchases of Proprietary Research
  • Guaranteed Access to IMA's annual CEO Seminar, which provides public broadcast leaders with access to national technology and e-publishing leaders;
  • Participation in other IMA-sponsored projects, including the metrics pilot project, recently initiated by NPR; development of streaming models (M*STAR); the FolkAlley online music service, and the KPBS Election Education Partnership.
  • IMA publications and newsletters.
  • On-site briefing and consultation with Mark Fuerst for senior staff, board members, etc. on major on-line issues.

Recent members explained their motivation as follows:

  1. All sensed that IMA is taking up very important issues that need to be addressed by a group that includes networks and stations.
  2. Some want "a seat at the table" for discussion of system strategy.
  3. All want IMA material for their own internal management purposes.
  4. All want to get the member discount for the conference.
  5. All want to send their staff--for free--to the IMA-sponsored "New Basics" sessions, which otherwise cost $500/person.

To discuss membership please call Milton Clipper, Chair of the IMA Board of Directors at 678-686-0361.

 



 
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