iMA Announces Customized Google Analytics On Demand Training for Public Media

Posted on Wednesday, June 20, 2012

iMA is announcing Google Analytics On Demand Training for Public Media. The course consists of three modules for Basic, Intermediate, and Advanced topics. Each modules is broken down into many easy to comprehend, individual lessons delivered via streaming video. The lessons can be taken as many times as needed.

Overview of the Course

The course was developed by our new friend in public media analytics, Corey Spencer of Keystone Solutions. Corey has been involved in webinars and conference sessions and is passionate about sharing the power of analytics with the public media industry. The lessons go into great detail using real data from an iMA member and sharing real screens from a Google Analytics account. All lessons are tailored specifically for our industry. 

Learn how to access the course

Course Outline

Basic Topics:

  1. Web Analytics Fundamentals
  2. Google Analytics First Steps
  3. Real Time Data
  4. Audience Reports
  5. Advertising
  6. Traffic Sources
  7. Content Reports
  8. Using Filters
  9. Using Dashboards
  10. Sharing Reports

Intermediate Topics:

  1. Conversion
  2. eCommerce Reports
  3. Campaign Tracking
  4. Multi-Channel Reports
  5. Profiles and Filters
  6. Intelligence Alerts and Annotations
  7. Motion Charts
  8. Advanced Segments
  9. Custom Reporting

Advanced Topics: 

  1. Custom Variables
  2. Setting up eCommerce
  3. Event Tracking
  4. Virtual Pageviews