Wordpress vs. Drupal: A friendly discussion about their strengths for public media
Date: August 8, 2012
Description: Many organizations around the industry have chosen to build out their web presence using Wordpress or Drupal while others have gone down entirely different paths. With a wide variety of solutions to choose from, which is best for you? What are the strengths and weaknesses of these popular choices?
Listen to this friendly debate and discussion about the strengths of Drupal vs. Wordpress. We'll find out what led stations like KLRU, WSKG, and KPLU to choose one over the other, and they'll share what they encounter in practice.
iMA Premium Webinar: Google Analytics Training: What does it really take for an online consumer to make a donation?
Using new Google Analytics Multi-Channel Reports to better understand consumer behavior.
Date: June 13, 2012
Description: Most of us know the power of analytics, but developing the skills to truly take advantage of metrics is time consuming. Understanding how to inform your business and strategize based on the numbers is a sophisticated undertaking and the skills are easily lost if not utilized on a regular basis. iMA is offering its members access to on demand, public media customized training on Google Analytics. This iMA Premium Webinar will share one of the key lessons from the training that shows you what it really takes to convert an online visitor into a donor.
Join Corey Spencer, public media’s new friend in analytics from Keystone Solutions, for an analytics lesson on setting up and tracking Multi-channel Funnels within Google Analytics. These funnels will help you understand a consumer’s history of visits and interactions with your online brand that eventually lead to membership. Understanding goals and conversions is helpful but not required.
iMA will be sharing just one of the many lessons in the iMA on demand training course customized for public media. The course will also available to non-members at an un-discounted price.
Public Media Innovators Discuss Audio & Video Players
Date: May 30, 2012
Do you find that presenting audio and video to your digital audience is a smooth process? Do you use COVE? Flowplayer? JW Player? Have you experimented with HTML5? or another custom player?
Join our first Public Media Innovators conversation on May 30 at 2:00 ET where we'll demonstrate and discuss what your peers are doing in this space. This first of a kind webinar conversation will include demonstrations and somewhat technical dialog about the rationale for various approaches. Highlights of the discussion:
- Matthew Tift, WPR, will demonstrate the new player they developed for ttbook.org that extends Drupal's media module, including an HTML5-based player with Flash fallback and playlist functionality.
- David Dickinson, WPT, will share the customized JW Player and lightweight CMS they built using the COVE API.
- Max Duke, PBS Interactive, will highlight some of the new COVE 2.0 features.
- Andrew Kuklewicz, PRX, will demo the pros and cons of the PRX HTML5 player for audio with Flash fallback.
- Javaun Moradi, NPR, will talk about NPR's Infinite Player and the NPR APIs that make it possible.
iMA Premium Webinar: Mobile May Be Public Media's Chance to Lead
Date: April 25, 2012
Does it feel like our industry is always playing catch up? Are we destined to be digital stepchildren using only second hand equipment and software? The answer is no, it doesn’t have to be that way. And mobile might just be the answer. We know mobile devices are rapidly becoming an indispensable part of daily life for our audience / consumer / community. We know the mobile audience skews younger than traditional broadcast audiences. So what if we take this future mobile consumer, zero in on the unique services each of us provides, and put a plan in place to jump out front? After all, building a mobile app has the potential to grab a whole new audience and costs a lot less than a new tower!
Sounds great, but it’s not so easy you say? That may be the case, but this webinar is a chance to talk about the unique opportunity in the mobile space. We’ll start by looking at the data you already have describing your mobile audience and the potential. Then, we’ll move on to the questions you can ask to find your niche. And finally, we’ll share some success stories for those who found their niche and wanted to lead.
Connected Cars: Internet Radio and In Vehicle Apps
Date: Wednesday, February 15, 2012
Imagine driving in your car and simply saying "NPR news" or "Station – WABE" to hear the national or local broadcast. NPR's new mobile app will make it possible. With "Web-connected cars" becoming increasingly available, NPR is making sure drivers can get connected to the public media program they want, when they want it.
Are you wondering what this means for your station? Join us on February 15 to learn about "connected cars" and how they create new opportunities for radio stations and other content producers. Hot off the heels of their January announcement of the new NPR news mobile app that will be compatible with Ford's Sync AppLink technology, Zach Brand, Vice President of Technical Strategy and Operations with NPR Digital Media will provide an overview of this evolving landscape and discuss details and strategy around their efforts in this space. Walk away with an understanding of this new frontier of in-vehicle apps.
iMA Premium Webinar: New Year's Resolution - Improve Your Online Engagement Strategy
Date: January 18, 2012
Want to grow awareness of your brand? Engage your audiences more effectively? Increase revenues and donationas? Join Bob Kadrie, President and co-founder of Point of Vision creative agency, as he shares the six things you need to know to make your digital marketing program more effective. During this highly engaging webinar, you'll learn:
- How to broaden your digital footprint
- Why social engagement matters
- What trends are most important
- Why content is still king and how to give your audience what they want
- Integration strategies to improve your search results and engage your audiences
- How to measure the effectiveness of your efforts
We'll use real-life examples to demonstrate how elements of a digital marketing strategy work together, and we'll leave plenty of time open for qeustions about the challenges facing your organization, too.
Get the New Year off to a great start with resolutions that you'll really want to keep!
The Public Media Benefits of Google Analytics v5
Date: December 7, 2011
Over the last few months there have been some very exciting changes in Google Analytics. Along with the new interface, there are new features like custom variables, marketing channel reports, visitor pathing, and tying events to goals just to name a few. If that's all Greek to you, don't worry. This webinar is designed to teach the real business potential of Google Analytics v5. Now is the perfect time to learn how the data can help your organization. Do certain campaigns drive more time on your site? When a visitor enters your site, how do they find what they are looking for? How many different campaigns do visitors touch before they convert?
This webinar will focus on some of the new and powerful features in Google Analytics v5 and how they can be applied to the public media industry. Corey Spencer from Keystone Solutions (a premiere digital analytics consulting agency) will use data and reports from actual stations to demonstrate some of these new features as well as the best practices for getting the most out of your web analytics.
iMA Premium Webinar: A Step by Step Approach for Measuring Social Media Success
October 19, 2011
Do you know if your social media efforts are effective? How do you measure success? Join this iMA Premium webinar, a follow up to our very successful webinar on Social Media Strategy last July, where you will learn a methodical approach to measuring your success. We’ll dig into each step of a process and give you examples from WBUR and Native American Public Telecommunications (NAPT). WBUR and NAPT are implementing their own customized version of this process and learning to make the most of their investment in social media. The lessons in this webinar will help you better understand how to prioritize your efforts as well as provide education for your management on the value of their investments in social media!
Insights from Metrics: Public Media and Analysis Exchange
September 21, 2011
Do you want to learn more about how to build your station's website visitors and engagement? Using free resources from the Analysis Exchange can result in actionable information to help you make your upcoming online efforts more effective and strategic, too! As a follow up from our previous webinar on web metrics and the Analysis Exchange, we bring you stories of public media stations that started their own such projects.
On this webinar, public media colleagues will share how they have used the Analysis Exchange resources to move their web analytics to the next level. Hear how their teams aligned their goals for technical, social, publication, and cross-channel promotional efforts. Learn about the value they are getting from their web analytics, tips for success, and how you can get started!
What’s Your Social Media Strategy?
July 13, 2011
How sophisticated is your social media activity? Is your Facebook page optimized? Are your tweets supporting your news strategy? Are you performing scattered experiments, or implementing a holistic social media strategy that supports organizational goals?
Join Integrated Media Association (iMA) and NCME for the first of a multi-part webinar series. iMA, through a special grant from IBM, has helped NAPT , WBUR and OPB review their current activity as a basis for building an overall social media strategy. In this webinar, IBM and the participants share some of what they've learned, including Facebook and Twitter best practices, defining your target audiences, identifying social media roles, creating social media objectives, and measuring success. There are lessons and best practices for everyone in public media.
Experiments in Pledge Free Streaming
June 8, 2011
Have you considered offering an online stream during your pledge drives that does not include pledge breaks? Two public stations are experimenting with this technology and are eager to share what they've learned. Please join the Integrated Media Association and the National Center for Media Engagement for a one-hour webinarthat will explore whatpledge-free streaming could mean for you and your organization. Representatives from WGBH and KQED will explain the process of implementing a membership paywall, share lessons learned, and answer your questions. Join us!
What Mobile Strategy is Right for Your Organization?
May 4, 2011
There is no shortage of ideas and opportunities in the mobile arena: streaming, donations, program guides, text messaging, local events, mobile web sites, android, iphone ... the list goes on. What's the best strategy for your organization? How do you execute it most effectively? And how will it impact your organization?
This webinar hosted by iMA with NCME, offers an in-depth look at these issues. We hear from three different public media organizations that share their experiences addressing the mobile challenege. Tune in to learn the pros and cons of different approaches to mobile strategy.
Tips, Tricks and Tactics to Make the Most of your On-line Video
March 30, 2011
Are you driving potential donor traffic to your web site form your YouTube videos? Is your audience finding your video? Are you building relationships through the use of video? If you are spending the time to upload video content, why not let the world know it's out there? Video content is still the preferred format for consuming information, so growing your video traffic can pay big dividends. Join pubmedia veteran Kevin Dando, who manages PBS's YouTube channel (among other duties), and industry expert Greg Jarboe, who has shown customers how to increase their video traffice exponentially (yes, add multiple zeros to the traffic count), as they share their tips and techniques and experiences geared to helping you grow your on-line video audience.
Tactics to Track Digital Performance from NPR, PBS and Analysis Exchange
February 23, 2011 1:00 pm
Are you looking for ways to show management that your on-line activities are making a difference? Do you have the data needed to show that your web and mobile content is growing membership and building loyalty within your community?
In this one hour webinar, NPR and PBS will be sharing their tactics for using web analytics to measure their progress. They will share their Key Performance Indicators and describe how they obtain those measurements. We will also describe a "free" service, called the Analysis Exchange, that allows you to explore, analyze and take advantage of web metrics. Come learn how to improve your on-line results and prove the value of interactive to your management with minimal investment!
Using Web Analytics to Drive Business Decisions
February 9, 2011 1:00 pm ET
Do you feel confident that you are accurately measuring your progress and successes on-line? Web and mobile operations provide an enormous advantage to offline activities because of the opportunity to measure your activities. Unfortunately, very few are truly taking advantage of the measurement potential. This one hour webinar is targeted for those who want to better understand web analytics and how they can help drive business decisions. We will look at the difference between online and off-line metrics. We'll talk about how a non-profit can measure their successes and understand the opportunities for improvement. This is a can't miss session for those who want to improve their online presence.
Content Management System (CMS) Technologies
December 8, 2010 - 1:00 pm ET
Integrated Media Association (iMA) and NCME invite you and your colleagues to a special webinar targeted for those who want to know more about Content Management System (CMS) technologies. We will host experienced public media and agency professionals from around the country who will share their perspectives on choosing a CMS and making the most of the different options.
iMA Conference & Member Benefits Announcement
November 3, 2010
A brief review of iMA's history, followed by a summary of iMA's current activities including the announcement of the 2011 iMA Conference partnership with South by Southwest Interactive.